Virtual try-on tech slashes returns and waste
Have you ever purchased clothing online, only to have it arrive and not fit as expected? Or worse, returned multiple items due to sizing issues? If you answered yes, you’re not alone. With online shopping becoming increasingly popular, the issue of returns and waste has become a major concern for both consumers and retailers. But fear not, virtual try-on technology is here to revolutionize the way we shop and drastically reduce returns and waste. In this article, we’ll explore how virtual try-on tech is making a significant impact in the fashion industry, and how it can benefit both retailers and consumers.
The Problem with Returns and Waste
The rise of e-commerce has given consumers the convenience of shopping from the comfort of their own homes. However, this convenience comes at a cost- a high number of returns. In the fashion industry, returns are estimated to make up 30% of total orders, resulting in millions of tons of waste each year. This not only has a negative impact on the environment but also on retailers who have to spend time and money processing returns. With traditional shopping, customers have the luxury of trying on items before making a purchase. But with online shopping, customers are left to rely on product images and descriptions, which can often result in sizing and fit issues.
Introducing Virtual Try-On Technology
Virtual try-on technology uses advanced algorithms and augmented reality to provide customers with a virtual experience of trying on clothing. This technology allows customers to see how a garment will look on their body, without ever having to step foot in a fitting room. By using their own body measurements, customers can virtually try on a variety of sizes and styles, and get a realistic representation of how the garment will fit and look on them. Not only does this technology take into account body measurements, but also factors such as fabric stretch and movement, providing customers with an accurate and personalized virtual try-on experience.
The Benefits for Retailers
With virtual try-on technology, retailers can significantly decrease the number of returns, saving time and money spent on processing and restocking returned items. This technology also allows retailers to gather valuable data from customers’ virtual try-on sessions, such as popular sizes, styles, and fit preferences. This data can be used to make better purchasing and inventory management decisions, ultimately increasing sales and reducing waste.
The Benefits for Consumers
Virtual try-on technology not only benefits retailers but also provides a better shopping experience for customers. The ability to virtually try on clothing eliminates the frustration and inconvenience of receiving ill-fitting items, reducing the need for returns. It also allows customers to see how different sizes and styles will suit their body, making it easier to make a decision when purchasing online.
Virtual Try-On in Action
Many retailers have already implemented virtual try-on technology, and the results are staggering. For example, luxury fashion brand Rebecca Minkoff saw a 94% decrease in returns after implementing the technology on their website. The online fashion retailer, ASOS, also experienced a 62% decrease in returns after introducing virtual try-on. These numbers prove that this technology not only benefits retailers, but also has a positive impact on the environment by reducing waste.
The Limitations
While virtual try-on technology is rapidly gaining traction in the fashion industry, there are a few limitations to be aware of. As with any technology, there is a learning curve for customers who may not be familiar with virtual try-on. There is also the issue of not being able to physically touch and feel the fabric, which some customers may prefer. However, as the technology continues to advance, these limitations are expected to be addressed, making virtual try-on even more seamless and user-friendly.
In Conclusion
Virtual try-on technology is changing the game for online shopping, providing a solution to the issue of returns and waste. With its many benefits for retailers and customers alike, it’s no surprise that more and more fashion brands are implementing this technology. As technology continues to evolve, we can expect virtual try-on to become even more advanced, making online shopping a more personalized and efficient experience for all. So next time you’re browsing for clothing online, look for retailers that offer virtual try-on and say goodbye to sizing and fit issues!
